Listen to a reading of this blog post: While blogs are often thought of as a medium for individual expression, they have become increasingly important in the business world. In fact, according to a 2013 infographic by Social Media Today, small businesses that have blogs end up generating 126 percent more leads than those without. …
Listen to a reading of this blog post: From Facebook to Pinterest, there are a lot of popular social media networks. In fact, according to research done by the Pew Research Center, consumer usage of social media is becoming increasingly ubiquitous. As of 2014, not only do 74% of all online adults use social media, …
Listen to a reading of this post: From creating snazzy infographics to publishing blog posts, practically every small business is involved in content marketing in one way or another. Even keeping your Facebook page active with a post every week technically counts. However, while many small business owners utilize content marketing in some form, not …
Listen to a reading of this post: While PCs and laptops remain popular for conducting online searches, a large number of modern consumers also engage in what’s called multi-screening. In other words, in addition to searching on their desktop and laptop computers, these customers also frequently visit websites while on other mobile devices. Given how …
In the world of online marketing, there are literally hundreds, if not thousands, of ways to grow your business. In our Website Success Secrets presentation we focus on seven key things you can do to improve your online marketing. Below is an outline of this presentation but you’ll have to do quite a bit of …
Listen to a reading of this blog post: In today’s always-connected society, social media marketing is becoming an increasingly powerful tool for small businesses. Just like big name corporations, new startups and home-based businesses can likewise increase their visibility through social networks. In fact, it’s easier than ever for small businesses to grow a thriving …
Listen to a reading of this blog post: For small businesses, social media is extremely valuable as it allows you to connect with clients, generate new leads, and build an online community. However, as a fairly new marketing technique, many small business owners find social media to be a challenge. Learning how each of the …
Listen to a reading of this blog post: In today’s ever connected society, it should come as no big surprise that online marketing is critical even for major companies. As such, it makes sense that having an internet presence is also important when it comes to launching a startup or expanding the reach of your …
Listen to a reading of this blog post: When it comes to engaging with your online audience, small business blogging can be one of the best ways to get started. After all, while just having a website is great for providing basic information to potential customers, a blog is naturally more engaging. In fact, one …
