Whether based online or as a traditional brick and mortar store, small business owners like you understand that marketing is one of the fastest ways to grow your business. However, some fail to realize that not all advertising methods work the same way. Specifically, effective marketing depends largely on what industry you’re in and what …
For many small business owners, figuring out where to allot your marketing efforts can be a major challenge. After all, not only are you on a budget, but the right marketing for your business often depends on your audience and goals. In many cases, a combination of offline and online marketing is the way to …
From Facebook and Twitter to Instagram and Pinterest, there are many popular social media sites out there. Likewise, since an estimated 72% of all internet users are currently active on social media, each platform essentially provides access to a thriving online community. As a result, small businesses would be wise to incorporate social media into …
When it comes to marketing your small business online, the ranking of your website on major search engines like Google is a big deal. In fact, it’s fair to say that the top ranked businesses are the ones getting the majority of web traffic. After all, according to NetMarketShare, 75% of internet searchers never scroll …
From food recipes to professional advice, you can easily find many blogs that cover a wide variety of topics. One type that is becoming more prevalent is the business blog. Unlike casual personal blogs, which tend to detail the lifestyle, interests, or opinions of an individual blogger, business blogs are a key marketing platform. Most …
For many business owners, delving into the world of online marketing can seem challenging. After all, from understanding website management to securing virtual transactions, there are many skills needed in order to successfully promote your business online. However, the fact of the matter is that the internet is becoming the go-to source for the vast …
From hiring someone to wave a sign at a street corner to posting special customer discounts on Facebook, there are many different marketing tactics out there. While most small business owners are familiar with traditional marketing, promoting your business online is critical for modern day success. After all, while traditional marketing is still relevant for …
When it comes to navigating the world of online marketing, a common abbreviation you’ll hear is SEO, or Search Engine Optimization. While most business owners understand that having a business website is important, some don’t fully grasp how big of a role SEO plays in their customer and revenue flow. Especially when it comes to …
On October 13th, Moz released its much awaited annual survey analyzing the current state of local search and online ranking factors. Specifically, Moz built upon the framework they used for their 2013 survey and aimed to identify more specific changes. As most small business owners understand, the search ranking of your website has a major …
