In the world of online marketing, there are literally hundreds, if not thousands, of ways to grow your business. In our Website Success Secrets presentation we focus on seven key things you can do to improve your online marketing.
Below is an outline of this presentation but you’ll have to do quite a bit of reading between the lines, or attend our next presentation of this material, to get the full impact of what we have to share here.
Our next presentation is on Wednesday, February 26th, 2015 at 8am at The Egg & I located at 14005 North US Highway 183, Suite 500 at the NE Corner of 183 & Lakeline Blvd in Austin, TX. Space is limited so please register here.
Website Success Secrets – Created with Haiku Deck, presentation software that inspires
Your Website is “The Hub”
Your website is the only online property you have 100% control of.
If you’re building your business on another platform, like Facebook, you are a digital sharecropper.
All of your online profiles should lead back to your website.
Have an On-site Blog
Significantly better than an off-site blog.
Google Hummingbird Update – more conversational search using long-tail keywords
Why You Should Have a Blog in the First Place:
- Start the Conversation
- Education
- Marketing
- Rankings
Make it User-Friendly
Site Structure
Navigation
Prominent Phone Number
NAP on Every Page
Hours of Operation
Map and/or Directions
Make it Mobile-Friendly
Mobile Search has surpassed Desktop Search
Over 1 Million mobile devices activated every day
Won’t show up in mobile search
Three ways to make your site Mobile-friendly.
- Mobile Responsive
- Dedicated Mobile Site
- Mobile Plugin
Make it Search-Friendly
Clean, up-to-date code
Use target keyword phrases
NAP in Schema Format
Optimize every page and post
- Title
- Description
- Headlines
- Images/Videos
Blog Frequently
Fresh Content = Better Rankings
More Content = More Traffic
More Blog Posts = More Internal Links
An Interesting Blog = A Social Hub
What to Blog About
- Lists
- How-to
- Tell a Story
- Interviews
- Reviews
- Regular Features
- Local Events
Engage Socially
Don’t try to be all things to all people.
Pick the social channels that make the most sense.
Like and follow others.
Comment and share their updates when appropriate.
If you would like for me to share this presentation with your local networking group, organization or association please send me an email or call me locally at 512-651-2963 or toll-free at 877-334-8022.
And if you would like to see what other presentations I have available for your group visit my speaking page.
6 Steps to Success with Social Media Marketing