Every website we build here at Website Mojo includes an on-site blog. We do that because it’s not only a function of the WordPress software we use but also because the benefits of blogging are numerous.
Blogging on a regular basis is a relatively easy, inexpensive way to improve your inbound marketing efforts, drive traffic to your website, and attract more prospective customers.
So, let’s jump right in.
Improve Search Engine Optimization
The first and some would argue the most important, benefit to blogging is to improve the optimization of your website and therefore your online presence overall.
Adding Fresh Content Can Help Improve Rankings
Adding just one new blog post to your on-site blog each week is the easiest and most natural way to add fresh content to your site on an ongoing basis.
By regularly adding new content to your site, you demonstrate to Google that your website is active, up-to-date and worthy of good rankings. Google largely ignores websites that remain unchanged for weeks and months on end.
More Content Drives More Traffic to Your Website
Each new blog post creates a new page on your site that Google can index and send searchers to. Often, your blog posts will rank extremely high in Google for “long-tail” keyword phrases you’re not even trying to get ranked for.
Each of these phrases may not get a whole lot of traffic individually, but collectively the traffic really starts to add up over time.
Sharing your blog posts through different social media channels can dramatically improve its reach and bring new traffic to your site.
More Blog Posts Naturally Creates More Internal Links
If your blog is configured properly, each new blog post will have internal links to other content and pages on your site that you want to show up well in a Google search.
An Interesting Blog Can Become A Social Hub
One of the best ways to successfully build a social following and have people post links to your site is with an interesting on-site blog. People will naturally “like”, “follow” and even link to interesting blog posts about trending hot topics they’re truly interested in!
Establish Your Business as a Go-To Resource
When you blog regularly you’ll be sharing your expertise in your industry. As you blog about different topics, problems or needs that your customers are facing you’ll inevitably become the go-to resource for people in your local area.
A huge bonus is that your blog posts could be shared outside of your local area and be picked up by people searching for answers to their problems throughout the US and the World.
Increase Traffic To Your Website
A blog gives people a reason to return to your website on a regular basis, especially if you post frequently and deliver quality content that’s entertaining, useful or both.
More website traffic is beneficial for any business, as long as your visitors are likely to purchase your product or service. Be sure to create content that speaks to your target audience’s pain points, and make sure the headlines accurately describe what they are about to read.
Create Opportunities to Engage with Your Ideal Target Market
Every time you publish a new blog post you are starting a conversation. Whether that conversation continues in the comments section of your blog post or on social media sites like Facebook, Twitter and LinkedIn, its a great way to engage with your ideal target market.
Improve Communication with Existing and Potential New Clients
Blogging opens the door to new opportunities for existing and potential clients to communicate their wants and needs and to build a long-term relationship with you and your company.
This could be presented as a series of Frequently Asked Questions or other resources that will help your followers improve their business and/or life.
For lots more blogging ideas check out this article on 31 Benefits of Blogging for Business. They are presented from a different point of view and many of them I would consider tactics rather than benefits. It’s an excellent read for more creative ideas.
Thanks for reading. If you would like to add to this conversation please leave a comment below and we’ll get right back to you.