Technology has opened up more avenues than we can even imagine, many of which provide business owners with unlimited possibilities and opportunities. These opportunities come in many shapes and forms, and when used properly can be very effective. One such opportunity is the Facebook dark posts, or an unpublished post, using your business’ Facebook page.
What is a dark post?
People tend to make dark posts sound somewhat overwhelming and difficult, but it really couldn’t be simpler! A dark post is exactly how it sounds – it’s a simple post, just like the status updates you and your friends share online several times a day.
Facebook Dark Posts have links in them, along with a picture. Rather than posting this update directly to your business page, a dark post will show up in the news feeds of a very specific group of people, chosen by you, as a suggested post.
It will not be view-able on your business page, hence the term “dark” or “unpublished.” A dark post is simply an advertisement that is placed on Facebook and you tell them who to show it to.
How will this benefit my company?
These days, we’re lucky enough to simply login to our social media accounts and create these advertisements ourselves. While television and radio space is indeed available (albeit expensive), advertising on websites, social media and apps is much easier and more accessible.
Creating dark posts on Facebook allows you to reach newer audiences, attract new customers, bring back past customers and increase sales. It also keeps customers aware of changes in the company, new products or services and more.
How does it work?
Creating a dark post can take only a few minutes and can reap incredible rewards. While creating a dark post, you have the ability to narrow your target audience to a very specific niche or group of people.
For example, if you were selling products for aging people, you could ask yourself, “What type of people would be looking to buy something like this?” After you’ve done a little research, you could narrow the advertisement down to men and women who are over the age of 55.
You could also let Facebook know that you would like to target people who have shown a general interest towards the products you sell. Facebook will then show your ad to people who have liked similar pages on Facebook.
Maybe your products are a little on the expensive side. So you would likely narrow your audience to target individuals who have expressed that they shop online a lot, or enjoy higher-end products. The point is, Facebook uses a very intense and specific algorithm to find people and groups who would be interested in your services or products.
Facebook will then use this information and target them specifically, ultimately providing you with more traffic, more business and hopefully more sales!
So how do you get started?
Many tutorials have been created online detailing how to go about creating these dark posts and how they can benefit your company. I’ve found the following video by Michelle Pescosolido to be extremely useful and detailed.
In conclusion, there are many ways to advertise your company, products and services, but social media, and dark posts in particular, have proven to be quite beneficial.
Have you used Facebook Dark Posts? If so, let us know your thoughts in the comments below.