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With the rapid increase of tablets and smartphones, and the corresponding rise in mobile search, it’s extremely important for business owners to have a website that is mobile friendly.
Today we have to take a different approach as it relates to designing a website for all users, both desktop and mobile.
Prior to so many mobile devices becoming available with their advanced capabilities to browse the web, designers were only faced with one main challenge, and that was to deal with maintaining one design for all web pages.
However, users interact different on tablets and smartphones compared to desktop and laptop computers. You have to take several things into consideration such as:
- Size of screen
- Screen resolution
- Touch screen capabilities
- Adobe flash
- Optimized markup
These things are crucial when it comes to responsive website design. If you care anything about SEO (as you should), then it is in your best interest to have a mobile-friendly website.
Website owners who have remained without mobile friendly websites have not seen the same increase in sales that mobile friendly website owners have seen.
The next step to having a successful small business is having a mobile-friendly website. Otherwise, you will be left behind as technology continues to advance. And your competitors are glad to pick up where you leave off.
Responsive Website Design
So, what is responsive website design? It has to do with designing and coding your website so that it offers the finest experience to all users, regardless of the device they are using to view your site.
This means it will be easier to read and easier to navigate because visitors can easily read the text and view the images on your site without having to pinch and scroll back and forth.
A web designer will create a responsive design to make sure that navigation elements are in place as well as screen layouts, images, videos and audio.
Using responsive website design, these elements will automatically adjust to a wide range of screens and devices.
There are specific advantages of having a responsive design website. Some of these advantages include:
With responsive web design, your website is more fluid, which means that the content and images respond to the size of the screen on all devices.
Amazing User Experience
This allows users to have a better online experience, being able to access content on any website and through any device.
Instead of having one website specifically for desktop computer users and one for mobile device users, you have one website conducive to both audiences.
Google also recommends that website owners change to mobile friendly websites since their algorithms have changed to accommodate this new technology. Having a responsive website can definitely lead to better search engine ranking.
It is much easier to manage one website than two. And this is definitely more cost effective.
In the end, if you want to stay abreast of technology, be a competitor in the online marketplace and succeed in business, having a mobile-friendly website is the way to go.
If you need help with a new website, SEO, Blogging or Social Media, give us a call at 877-334-8022. We’d love to help you!
To your success!