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Especially for brand new startups and smaller businesses, figuring out how to attract consumers and grow your customer base is a big deal.
After all, unlike large companies that have the manpower and money to throw at massive advertising campaigns, small businesses tend to have fewer overall resources.
Thanks to the internet smaller businesses now have a more even playing field to compete on. Namely, of the various methods out there, blogging is one of the more useful marketing tools available.
In addition to providing a boost to visibility, credibility, and search ranking, which we wrote about a couple of weeks ago, here are three more benefits of having a business blog.
Draws in More Web Traffic
One of the great things about a well-written business blog is that it not only increases your visibility, but it also captures people’s attention.
In fact, according to an infographic by ContentPlus, a whopping 70% of consumers would rather get to know a company via blog posts and articles rather than through ads.
Furthermore, blog content that people find interesting is often shared to their social media networks. On those platforms, your article can then attract the attention of an even greater number of people. This in turn leads to increased web traffic to your business website.
In addition, another benefit of business blogs is their ability to be added to and updated with new information on a regular basis. Provided that you keep your blog consistently active, business blogs also encourage repeat visits by past visitors who are interested in fresh content.
Builds Greater Customer Trust
As well as driving web traffic, blogging is also an effective way to establish your business as a go-to authority in your field. According to BlogHer, 81% of U.S. online consumers trust the information and advice they receive from blogs.
It only makes sense that your business will increase in reliability by providing valuable content, answers to concerns, and other relevant information that your customer base is interested in.
Then, once you’ve established yourself as an expert, customers begin viewing your blog as a resource they can rely on.
Over time, whether you help them find the perfect pair of cowboy boots or successfully sell their home, those readers and customers develop greater trust in your business.
This increased trust not only influences their purchases, but also enables your business to compete with larger companies.
Helps Grow an Online Community
Lastly, a major benefit to business blogging is that it helps you grow a thriving online community. Specifically, in order to have a lasting and successful business, creating a meaningful network of connections is critical. After all, no business can survive in a vacuum.
It is here that blogging really shines. Business blogs are not limited to just creating connections between you and potential customers.
Through guest posts, interviews, and other interactions, business blogging facilitates relationship building with individuals who care about the same things you do.
From happy past customers to other businesses, experts, and industry leaders, blogging can link your small business to a truly substantial audience.
Have any thoughts or questions about blogging for business? Please leave them in the comments below.
To your success!