The owner, Kelly Butcher, wanted a website that was modern and included the most current design trends. Her website was already mobile-friendly because we updated that for her a couple of years ago. This time she wanted a complete redesign.
We were able to provide that to her using a parallax scrolling design for the front page. The hero image at the top of the home page was designed with all of the most popular social media icons so that the visitor can instantly tell what she does.
The other images on the home page are very Texas-centric, letting visitors know, in a subtle way, that she works in the central Texas area. All of these elements were designed to communicate directly with her ideal target market.
We then added other elements to the internal pages that modernized the form through which people sign up for her newsletter. We also streamlined the payment process and integrated the form into the overall design of the site, eliminating those generic looking Paypal buttons.
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