From food recipes to professional advice, you can easily find many blogs that cover a wide variety of topics. One type that is becoming more prevalent is the business blog.
Unlike casual personal blogs, which tend to detail the lifestyle, interests, or opinions of an individual blogger, business blogs are a key marketing platform.
Most small business owners know that a business blog is a good thing; however, many don’t realize how truly valuable it can be. Whether you’ve already started or are thinking of setting up a blog for your business, here are some of the top benefits of business blogging.
Low Cost Marketing Tool
Compared to other marketing methods, a business blog is one of the least expensive and easiest to maintain. After all, whether you invest in a domain or utilize popular sites such as WordPress or Blogger, creating a blog requires little to no monetary investment.
In fact, having a business blog often can turn into a source of revenue. Namely, your blog space can be used to generate cash flow in various ways, such as including ads or writing a sponsored post every once in a while.
Most importantly, your blog is a great platform to promote the goods or services your business is selling. This method of marketing is likely to translate into increased sales, as according to BlogHer, a whopping 61% of online consumers in the United States have purchased a product based upon blog recommendations.
Increased Visibility and Credibility
More than just being inexpensive to set up however, creating a blog is a quick and easy way to get your business’s name out on the web. Furthermore, blogging helps establish the credibility and authority of your business as a leading name in your field.
In fact, based on data analysis done by HubSpot, small businesses that blog received 55% more visitors to their website and 126% higher lead growth compared to businesses that did not blog.
Since getting your name recognized is especially important for small businesses and startups, it’s clear how blogging can really make a huge difference in overall online standing.
Enhanced Search Ranking
Along a similar vein, blogging can likewise boost the visibility and traffic to your business by how it influences search ranking.
While this is directly connected to another tactic known as SEO (Search Engine Optimization), keeping up a business blog basically works like this.
Each time you update your blog with a new post, this adds another indexed page. This in turn signals to Google and other search engines that your website is active and thus more likely to have fresh, relevant content that internet searchers are currently looking for.
As a result, those search engines index your website based on that new blog content and are likely to rank your page higher on SERPS (search engine results pages).
Ultimately, being highly ranked is very desirable for any business, as a 2013 study by Chitika Insights showed that sites on the first page of Google’s search results received 91.5% of the web traffic, compared to only 4.8% for the second page.
Got any thoughts, comments or questions about blogging for business? Leave a comment below.
To your success!