Engaging your fans and customers via social media has become more and more necessary over the last several years. It’s a big mistake for a small business owner to assume the transition to social media is not important for their company.
Indeed, each and every company should be utilizing social media as much as possible to ensure that customers and clients are kept updated and up to speed with your business.
While most business owners more or less recognize this fact, many have found it difficult to dedicate time to build an online social following. Though it isn’t always difficult, there’s no denying that it can be time consuming.
While it may have been necessary in the early years to hire a social media manager, many social media tools have been born in recent years that make it easy and simple to post, interact and build on your social media profiles.
I thought it would be helpful to list some of the more well-known and beneficial social media management tools. Check out the three listed below and see what fits best for you and your needs. Keep in mind that there are many more tools that you can use – these are simply three that I am familiar with.
Hootsuite quickly and expertly gathers all your social media profiles into one unique location. From the dashboard, you can create, post and boost posts to platforms such as Google+, Twitter, Facebook, LinkedIn and more.
You can set up a schedule that will publish a post or status update every few hours or days, allowing you to create several posts at one time that will be shared according to your pre-determined schedule. Not only is Hootsuite effective and convenient, it’s also extremely light on the wallet.
A free option is available, though this is normally only for personal profiles in need of management. A small business may be better off to go with the paid plan in order to get all the necessary features to take your social media profiles to the next level.
While this tool is similar to Hootsuite, it is tailored a little more towards those who struggle with Twitter. You can schedule tweets that will be tweeted out to your profile throughout the day, allowing you to rest assured your social media is being taken care of while focusing on other tasks.
At one point in time, businesses didn’t believe it was necessary to follow back those who have followed them on Twitter. More recently, however, following back has become more necessary in order to create a large following.
Social Oomph will automatically follow any new followers that your Twitter account gets, assuring you’re always on top of your game with Twitter.
This tool is a little different from the other tools on this list, but by no means is it any less necessary. Crowdbooster masterfully pulls all your social media data into one central hub to do an in-depth analysis.
Here you’ll be able to see some crucial points and pointers for strategy, analyze impressions, calculate total reach, engagement and much more! There’s no free options when it comes to Crowdbooster, but it’s just a few dollars per month, making it well worth the investment.
What tools have you used that have proven to be useful and effective while striving to increase your social media presence? Let us know in the comments below!