So you’re at a ball game and it’s half time. You’re thinking about the party you’re hosting in a few weeks and wondering what food you might want to have catered in for your guests. You pick-up your smart phone and search for catering solutions.
The first website comes up and you can’t read a thing. You pinch and scroll and try as you may, it’s just not worth it. You go to the next selection and can’t read it either. (Are you seeing a trend?) With a little frustration you go to the next selection Google has given you and there in front of you are images you can see, words you can read and navigation that allows you to find what you are looking for.
I will go out on a limb here and say that the chances of you ordering from the site that you could actually see on your phone are much greater than the chances of you ordering from one of the sites you can’t even read.
Here’s what others are saying about having a mobile responsive website:
Mobile Searchers Give Feedback
In Mobile Responsive: Why You Need to Update Your Website, written May 2013, Directory Journal shares Google’s data:
Last year Google discovered that 72% of users said a mobile-friendly experience was important. Seventy-four percent said they’re more likely to come back to a mobile friendly site. Online shoppers are 67% more likely to spend if the mobile experience is favorable. And 55% of Google users say a negative mobile experience will negatively impact their view of the company.
Mobile Responsive Design Increases Local Sales
In the article Mobile Search Trends: Desktop vs. Mobile Search, July 2013 on Anchor Wave they share some valuable information about the connection between mobile search and local businesses:
Mobile Searches Are More Locally Focused – Most of the time, mobile users want to quickly find a service or product nearby, in contrast to desktop searchers who may be planning ahead for trips.
And Mobile Users Are More Likely to Become Immediate Customers – most of the time the user’s intent is to find a business that they will then immediately patronize, whether it is a restaurant, hair salon, or retail shop.
Mobile Internet Usage to Top Desktop by 2015
According to many and specifically the article dated October 2013, titled Search Trends: Desktop vs. Mobile vs. Tablet on Business To Community, mobile usage will overtake desktop usage by 2015:
By 2015, it is projected that mobile internet usage will finally top its desktop counterparts, and that m-commerce (mobile-commerce) sales will reach a staggering 31 Billion dollars annually.
Every one of the websites we build at Website Mojo is mobile responsive. We make it our business to understand what a small business needs in their website. After all, we’re a small business too!
If you are not sure if your website is mobile responsive, get out your smart phone or tablet and visit your website.
Can you read all of it without pinching and scrolling and can you see everything without a magnifying glass? If the answer is no it’s time to consider going mobile responsive!
This post from Website Mojo cites the following publications:
- “Mobile Responsive: Why You Need to Update Your Website,” from Directory Journal
- “Mobile Search Trends: Desktop vs. Mobile Search,” from Anchor Wave
- “Search Trends: Desktop vs. Mobile vs. Tablet,” from Business To Community